Once upon a time, in a department store not so far away, a lady wondered around the lingerie department. Gazing over the racks, she realized her options were either sporty spice or tutu-romance. And so, in 2013, Love Stories founder and creative director Marloes Hoedeman took a piece of paper and sharpened her pencil to design lingerie that’s as versatile as she knew women to be. The type of lingerie that makes you feel beautiful, minus the discomfort. Sexy but not sex.Et voilà, Love Stories was born: a lingerie brand that celebrates the bralette as the sexiest, most feminine, most comfortable piece of lingerie in the world. A holiday for your boobs. SWIMCLUBA lingerie brand first and foremost, Love Stories soon learned that their lovely customers were swimming in their lingerie for a lack of cute swimwear options. What better cue to design a swimwear line? Love Stories’ Swimclub collection was born. CIRQUE DE LA NUITFor those extra special occasions (or, really, whenever you feel like it) Cirque De La Nuit is the premium capsule of the Love Stories collection. This is where the design team goes completely overboard with butter soft silk and the finest lace from Italy and France. Inspired by la nuit, this collection is all black everything, always.READY-TO-WEARIf it were up to us, we’d be in briefs-‘n-bralette all day, but sometimes you have to leave the house. To get more food. That’s why Love Stories drew up a modest ready-to-wear collection that can be worn in the streets as much as at home. Think co-ord PJ’s all day, silk robes that go so well with heels on a night out, or a slip dress for classy comfort. In 2018, Love Stories expanded their size range to plus size and Grand Amour: an extra supportive bralette collection catered to the needs of fuller cup sizes. And so it was written, a love story for the ages. A lingerie circus ran by women, for women. Mix & match, do you and embrace your realness – imperfection is far more fun and interesting.
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